Friday, April 20, 2012

Fashion Ad Campaign Obsession: Diane Von Furstenberg -- Be the Woman You Want to Be

     It should come as no surprise to anyone that I'm huge fan of positive and influential women. Not influential in the sense that they're always chasing the limelight and fame, but rather in the way that they use their name to do good for the world around them, and yes even themselves. Fashion designer and mogul Diane Von Furstenberg has always been that woman for me. I admire her for her fashion design career (she pioneered the wrap dress afterall) but most importantly, her wisdom. If you follow her on Twitter or have read about her amazing life, it's almost as if she's this other mother that we women often need. She's constantly saying the most inspirational and nurturing words. I read her autobiography, Diane: A Signature Life a couple of months ago and every page was filled with the kind of truth and insight that only someone who has lived such a full life like she has could write. The one quote that she said that completely resonated with me is, "The most important relationship you have in your life, is the relationship you have with yourself." So simple, yet very ingenious, right? Because if you don't like or agree with who you are as a person, then how do you expect others to see the good and potential in you? 

     If you think about it, she may be one of the first celebrities who created a fashion empire under her name. A total rags to riches story, but with a fairy tale twist. Before she invented her famous wrap dress, she was an it-girl princess living in New York City and married to Prince Egon of Furstenberg (a German royalty.) And it wasn't after that title of princess did she start up her fashion, home, and beauty line (yes, make-up!) among many other endeavors. And for this spring season's ad campaign, DVF launched a campaign that's very true to the woman that is Diane Von Furstenberg. The theme of the campaign is "BE THE WOMAN YOU WANT TO BE." In the campaign, a model wears a DVF floral dress and a mirror strapped across her face, making her nameless and faceless, but at the same time reflects the woman looking at the clothes. It doesn't take a rocket scientist to decipher the implications of this ad campaign, especially with the help of the said slogan. I personally feel as if the message has a double meaning. Instead of putting the face of some famous supermodel a la' Kate Moss or Karlie Kloss, DVF went for a reflective approach, letting their consumers picture themselves in the clothes and the woman they want to be in life. Fashion is an expression of individuality and personal style, so the decision is ultimately given to the consumer as to how they see themselves in the clothes and how they like to perceived by the world with or without the dress. 

     I'm already a huge fan of Diane's clothes and the powerful and intelligent woman that she is, and hopefully this compelling ad campaign for the spring  2012 season will entice and encourage women to see what she is all about. What do you make of the ad campaign? 

Love, KB

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