Wednesday, February 23, 2011

Look Book: Fall 2011 Paper Crown


     I love Lauren Conrad. I've loved her since her beach blonde highlights days in MTV's Laguna Beach through her much more sophisticated fifth and final season of The Hills. So you can only imagine my disappointment when the network has decided to pass up her new documentary style show [for being too "high brow"] which would have followed the making of her new contemporary line Paper Crown. I guess that's what happens when your best line up involves drunken orange skinned guidos and guidettes and pregnant teenage mothers.  But cheer up Team Conrad! During her birthday celebration at Pure Nightclub in Las Vegas, she told reporters that she has received several offers from other networks to adopt her September Issue inspired show. 

     Paper Crown is Lauren Conrad's third contemporary clothing line that she has designed with her childhood friends Maura McManus and Gary Samuelian. Her first fashion line was the simple, yet classic Lauren Conrad Collection which launched in 2007 and was later put on hiatus. Currently, she has her much affordable LC Lauren Conrad Collection being sold exclusively at Kohls. But this new contemporary line, Paper Crown, which will debut in Fall 2011 is much, much different than those two previous collections. For starters,  I saw the look book and it has Lauren Conrad written all over it. It's so so Lauren! 

     This time around, the designs are a "modern take on a classic style with an emphasis on fit and fabric quality to create staples for the contemporary woman's closet." The collection consists of romantic, maxi floral tiered dresses, ultra feminine cocktail dresses, and neutral colored menswear-inspired pieces. My absolute favorites are the camel colored tailored blazer and of course the tiered floral dresses. Lauren and the rest of the Paper Crown team is currently in Coterie in New York City where she is marketing the new collection to potential department store buyers. So until we can go out and purchase the pieces from this super romantic and feminine collection, come take a look at the look book! I know you will love it. 

Love, KB










Lauren at Coterie in NYC wearing the camel blazer from her new Paper Crown collection
Lauren at her Paper Crown booth at Coterie.

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