Monday, March 7, 2011

Look Book: Spring 2011 Emma Watson's People Tree Collaboration

     With the last installment of the Harry Potter franchise being released in July 2011 (Harry Potter and the Deathly Hallows Part 2,) you may begin to wonder what's next for miss Emma Watson. Is she going to continue to make films? Is she going to continue her venture in fashion as the face of Burberry? Will she stay in the U.S. and continue her undergrad studies in Brown University? The answer is yes to all of the above and much more. As she says goodbye to Hermoine Granger, a role that she basically grew up together with, she says hello to her new roles in upcoming movies such as My Week with Marilyn and Perks of Being a Wallflower, both of which are in its post and pre production, respectively. In addition to her continued role as the face of the British brand Burberry, she has also announced in December 2010 that she will be collaborating with Alberta Ferretti to produce an organic clothing line called Pure Threads, which should be released later this spring. In 2010 Emma was appointed the creative advisor of People Tree, a sustainable and fair trade fashion brand and helped produce their spring and summer collection. For this upcoming 2011 spring and summer season, she still continues to collaborate with the eco-friendly brand. 

“I designed the collection last year after I’d started university in the US. Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world.” 
     People Tree, as already mentioned above is a sustainable and fair trade fashion brand based out of the U.K. and Japan. What does that all mean? It's more than just going green and using organic fabric. Fair trade fashion ensures that its employees receive long term trading agreements, living wages, fair working conditions, and, often, reinvestment back in their community through education and other facilities. In other words, no sweat shops were used to produce this line. People Tree has really put fair trade fashion on the map and the majority of their collection uses 100% organic and fair-trade certified cotton while using techniques like hand weaving, knitting, and embroidery. Often times in fashion we don't really think about what goes behind the production of the clothes, shoes, handbags, and accessories that we purchase. And the ugly truth is that factory workers around the world are being exploited to produce your classic handbag and six inch heels. As the saying goes, the rich keeps getting richer and the poor keeps getting poorer. People Tree ensures to put a stop to that and even out the playing field with Emma Watson being the face, creative advisor, and spoke person for the fashion brand. So if you want to do good for your heart and your soul, check out what fair trade fashion is all about and these beautiful images from the spring/summer 2011 People Tree look book! 

- Love, KB