Thursday, March 31, 2011

Fashion Heads up: Karl Lagerfeld for Macy's




     It doesn't take a rocket scientist to understand why designer collaborations are very popular and often sought after. Remember the "stabbing" rumors the day of the Lanvin for H&M was launched in the U.S. back in November 2010? Thank god the rumors were false, but it does highlight the importance of designer collaborations -- SAVINGS. Consumers flock to the stores to get their hands on these pieces because they now cost about 1/10 of the price that they usually do! For example, with Target's five year celebration of their Go International designer collaboration, a customer can pay less than $50 for a Rodarte, Erin Fetherston, Proenza Schouler, and Zac Posen dresses, which would normally cost hundreds and even thousands of dollars. 

     Karl Lagerfeld, the famous designer for the house of Chanel, is definitely no stranger in the designer collaboration department. He's known to be a "mass elitist" due to these collaborations, meaning he loves to cater to people who can't afford couture. Like Lanvin, Lagerfeld also collaborated with the popular European brand H&M back in 2004. And in Fall 2011, Lagerfeld is going to release a capsule collection for the famous American department store, Macy's, which would debut in stores and online in September! His Macy's line is the first in the retailer's new designer series, through which designer lines will rotate in the Impulse section of the store every two months. The series will include names like Vivienne Westwood, Calvin Klein, and VersaceFinally! Why don't the marketing departments of these famous fashion houses do this more often, considering that a majority of their consumers are from the middle class?! So until the fashion riots and mayhem begins in September, enjoy these past Karl Lagerfeld for H&M magazine ads from Fall 2004. I can't wait for Macy's to release the official Karl Lagerfeld for Macy's photos! It's going to be amazing.  

Love, KB



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